How we helped Lagos' premium florist double their qualified leads and slash acquisition costs using Social Media That Sells.
Industry: Luxury Retail / Floriculture
Luxe Flora is a premier boutique florist serving high-net-worth individuals and corporate clients across Lagos, Nigeria. Known for exotic imports and bespoke arrangements.
Luxe Flora was spending heavily on Instagram ads but seeing high bounce rates and low-quality inquiries that never converted into sales. Their content felt "generic" and failed to resonate with the premium Lagos demographic.
A visual breakdown of how we took Luxe Flora from plateau to peak performance.
We identified that 60% of their ad budget was targeting demographics outside their service area. We completely overhauled their audience profiling.
Launched a new creative direction focused on "The Art of Giving." High-production video content showcased the craftsmanship behind each bouquet.
With a winning creative formula, we scaled the ad spend on the top-performing 5% of content, leading to a massive spike in direct web orders.
Data-driven results from the Luxe Flora campaign.
Budget Efficiency
600% Growth
-81% CPA
When we first partnered with Luxe Flora, they were falling into the common trap of chasing likes and follows. Their Instagram feed looked beautiful, but it wasn't a sales engine.
Our first move was to implement our "High-Intent Mapping" framework. We stopped targeting broad "flower lovers" and started targeting individuals with upcoming life milestones—anniversaries, high-end weddings, and corporate galas in Victoria Island and Ikoyi.
By coupling this laser-focused targeting with our "No-Fluff" copywriting, we transformed their social media from a portfolio into a high-performance sales funnel. The results weren't just in the numbers; they were in the quality of the clients.
"The Shekinah Agency didn't just give us a better 'look'—they gave us a better business. We are now spending less on ads while generating nearly 3 times the revenue. Their understanding of the Lagos luxury market is unmatched."
While this case study focuses on luxury retail, our "Social Media That Sells" framework has been successfully applied across Real Estate, Tech, and Professional Services. We focus on the psychology of the buyer, which is universal.
Our goal is efficiency. As you can see with Luxe Flora, we actually reduced their spend while increasing results. We work with budgets that allow for data-driven testing and meaningful scale.
We ignore vanity metrics like 'likes'. We measure success by your bottom line: ROAS, Lead Quality, and Cost Per Acquisition.